here<\/a>.<\/p>\nNearly one-third of the small-scale farmers we interviewed were afraid of contracting the Coronavirus. There is widespread fear and anxiety, among both men and women, on their ability to continue production and find a market for their produce. Farmers have indeed become more vulnerable due to the pandemic. However, nearly all of them said they will grow crops for the Kharif season. Farmers are not letting the calamity deter their intent or morale.<\/p>\n
For a society that is reeling under multiple waves of a never-seen-before humanitarian crisis that has crippled our lives, society and economy, the path to recovery can be hard and arduous. Our farmers are already playing a crucial role in that path to recovery. They are ensuring productivity, generating employment, feeding our people and most importantly regenerating the rural economy. For the country as a whole, from policymakers to practitioners, from the civil society to the common people, helping farmers at this hour means helping the economy to recover faster and build back better.<\/p>\n
While there are many concerns the survey brought to light and require immediate attention, the survey findings also point towards some important future considerations. Of these, there are three that I want to highlight, so that future pandemics, calamities, shocks and stressors do not derail our decades of development investment.<\/p>\n
#Power2choose: Reimagining farmers\u2019 advisories<\/strong><\/p>\nLet us not treat farmers are mere recipients of aid and subsidies who are supposed to till and toil for society. Time has come to accord them the importance they deserve as active partners and participants in the development process. Let us empathize with farmers and bank upon their immense wisdom, patience and resilience. To help achieve that, farmers need timely and efficient access to information to produce better, market better and claim reasonable realization for their efforts. Digital technology is that opportunity to empower farmers with choices to make informed decisions. Digital tools can help them access specific information that they want \u2013 what, when and how. Let them decide. Let them choose.<\/p>\n
#markets4farmers: Reimagining markets<\/strong><\/p>\nToday, the investment our government has made towards Digital India is slowly bearing fruits. More villages are getting connected to networks. Mobile telephony has reached every nook and corner of the country. Our data costs are among the lowest in the world. Smartphone usage is rising rapidly. Smartphones, data and digital tools can combine to bring about a radical transformation to markets. Digital connectivity can create hyperlocal market loops, connecting local producers and local consumers. Popular applications like WhatsApp and Telegram can help farmers build digital storefronts and transact with local consumers. Let digital technology build a network of farmers and farmer\u2019s groups across the cast expanse of India. Let technology adapt to the needs of farmers than asking farmers to adapt to the technology. Let millions of interconnected farm enterprises bloom.<\/p>\n
#FarmerFirst: Reimagining data<\/strong><\/p>\nWe have been taking our farmers for granted. They have historically lacked access to technology and information and in the modern data-driven agri-ecosystem, they don\u2019t even understand that their own data is one of their biggest assets. Many kept mining their data while farmers also freely shared their data with many. Privacy, trust, confidentiality and security has a very different meaning in their social context and relations. The time has come for us to make them aware of the value of their data and help them make informed decisions. While global and national efforts to integrate and share data across platforms are a welcome move and in the right direction, let the first and most important guiding principle be to put farmers at the center or at the apex of such initiatives. Efforts to streamline and make data efficient will not bear desired results if it is not primarily helping farmers to improve their lives and livelihoods. \u00a0Help farmers discover the primacy of their own data. Let Farmers be First.<\/p>\n","protected":false},"excerpt":{"rendered":"
Our India Country Director, shares his thoughts on the opportunity that digital technology provides us to empower farmers with choices to make informed decisions, making them active partners and participants in the development outcome.<\/p>\n","protected":false},"author":2,"featured_media":885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[50,105,154,153,155,51],"class_list":["post-1820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vision","tag-agritech","tag-covid-19","tag-data","tag-family-farmers","tag-resilience","tag-smallholder-farmers"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/posts\/1820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/comments?post=1820"}],"version-history":[{"count":4,"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/posts\/1820\/revisions"}],"predecessor-version":[{"id":2679,"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/posts\/1820\/revisions\/2679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/media\/885"}],"wp:attachment":[{"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/media?parent=1820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/categories?post=1820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalgreen.org\/wp-json\/wp\/v2\/tags?post=1820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}