AI-Powered Agricultural Impact:
Real-Time Metrics & Farmer
Outcomes
Visualizing the global reach and county-level results of FarmerChat across Africa and Asia.
Global Reach
October 2025 — Reaching farmers across India, Kenya, Ethiopia, Nigeria & Brazil
Digital Green FarmerChat Study
60 Decibels (60dB) is a global impact measurement firm dedicated to capturing the "lived experience" of beneficiaries, moving beyond superficial metrics like “downloads” to measure genuine change. The firm is renowned for bringing speed, customer-centricity, and third-party validation to social performance measurement, enabling organizations to access actionable, benchmarked insights.
The accompanying data comes from a Lean Data study conducted by 60 Decibels between July and August 2025, capturing insights from 450 farmers in Kenya who use Digital Green’s FarmerChat AI chatbot. The study used a unique methodology that combined direct farmer interviews with Digital Green’s backend data on user queries to measure actual behavior change and attribution.
Kenya: County-Level Impact
Click on any county to view detailed metrics.
Select a country on the map
Independent Verification: 60 Decibels Impact Study
Research done from July to August of 2025 with 450 farmers across Kenya reveals exceptional performance across key metrics.
“The FarmerChat app is faster and reliable because when I am using the chat based option the answers are readily available.”
— Farmer from Nyeri County, Kenya