Impact

At Digital Green, we believe real impact means helping farmers make better decisions that lead to stronger harvests, higher incomes, and more resilient lives. We combine the power of technology with the lived experience of farmers to ensure that the advice they receive is timely, trusted, and grounded in local realities. By centering farmers in everything we build, we’re helping create a future where food security, climate resilience, and economic opportunity are within reach for all farming communities.

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What it takes

Reaching farmers at scale requires more than good ideas. It takes solutions that are easy to access, low-cost to deliver, and built to reflect real-world needs.

That’s why we design tools like FarmerChat to work for people with limited time, connectivity, and literacy. By investing in open-source, AI-powered platforms, we reduce the cost of delivering high-quality advice while improving its accuracy and relevance. We also engage directly with farmers, extension agents, researchers, and partners to continuously improve our tools based on feedback from the field.

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Climate-smart agriculture

Farming is becoming more unpredictable, but farmers can adapt—if they have the right tools. Extreme weather is already disrupting harvests worldwide, and the FAO estimates that climate change could cut crop yields by 10–25% by 2050.

As these risks rise, so do farmer concerns: the majority of questions we receive through Farmer.Chat relate to pests and diseases, which are growing more severe due to shifting climate patterns. Left unaddressed, these threats don’t just affect individual farmers—they put entire food systems at risk.

We integrate climate considerations across all of our work, delivering timely, localized advice on soil health, water use, crop selection, pest and disease management, and more. Whether managing a dry season or recovering from a flood, we help farmers make informed decisions that strengthen their resilience and protect their livelihoods.

By pairing AI with local expertise and farmer feedback, we ensure our guidance is not only data-driven but ecologically grounded and responsive to the realities farmers face every day.

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Gender inclusive design

Women comprise more than 60 percent of the farmers Digital Green helps to empower. So designing and providing tech tools with their inherent needs, challenges and skills in mind is paramount to our efforts. Research suggests that while many software and app developers intend to develop gender-neutral technology, inherent design flaws cause them to be more appropriate for or responsive to men or women. Such technologies can subsequently perpetuate gender norms and gaps.

Users of our apps and products not only believe them to be gender-neutral, but have used them to empower women. In India, for example, extension agents use our tools to feature women farmers as role models, promote practices reducing women's labor and demonstrate healthy intra-household decision-making. In Ethiopia, the agents have incorporated women’s empowerment content, such as shared responsibilities and increased decision-making power, into videos and chatbots.

Impact

  • Cost Reduction

    Historically shown to be 10x more cost-effective than traditional extension models, reducing the cost per adoption of improved farming practices from $35 to $3.50

  • Tech-assisted solutions

    Reached more than 8.2 million farmers, 43% of whom are women

  • Adoption of agricultural practices

    Over 80% of FarmerChat users applied some or all of the advice they received

  • Increase Income

    Increased farmer incomes by up to 24%

  • Increase production

    Increased crop yields by up to 17%

  • Gather Data

    Helped over 104,000 government extension agents facilitate video-training screenings and capture farmer feedback and data

Success Stories

  • Untitled design (3) Diagnosing Crop Threats with a Tap, Not a Lab
  • 1H4A6194 Sweet Success: How Modern Beekeeping Is Changing Lives in Ethiopia
  • Picture1 Women Who Grow: How women farmers in Odisha, India are at the forefront of the digital agriculture revolution
  • Digital Green 25 Breaking Language Barriers: Empowering Ethiopian Farmers with Multilingual Digital Agricultural Tools
  • Photo Farmer.Chat: Shaping Modern Agriculture for Youth in Kenya
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