AI-Powered Agricultural Impact:
Real-Time Metrics & Farmer Outcomes
Visualizing the global reach and country-level results of FarmerChat across Africa and Asia.
Global Reach
Reaching farmers across India, Kenya, Ethiopia, Nigeria & Brazil
Digital Green FarmerChat Study
60 Decibels (60dB) is a global impact measurement firm dedicated to capturing the “lived experience” of beneficiaries, moving beyond superficial metrics like “downloads” to measure genuine change. The firm is renowned for bringing speed, customer-centricity, and third-party validation to social performance measurement, enabling organizations to access actionable, benchmarked insights.
The accompanying data comes from a Lean Data study conducted by 60 Decibels between July and August 2025, capturing insights from 450 farmers in Kenya who use Digital Green’s FarmerChat AI chatbot. The study used a unique methodology that combined direct farmer interviews with Digital Green’s backend data on user queries to measure actual behavior change and attribution.
Kenya: County-Level Impact
Click on any county to view detailed metrics.
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Independent Verification: 60 Decibels Impact Study
Research done from July to August of 2025 with 450 farmers across Kenya reveals exceptional performance across key metrics.
7 in 10 farmers implemented recommendations in the last 30 days.
Farmers say FarmerChat provides a complete answer to their question, rather than generic information.
Top 20% of 60dB benchmarks – farmers highly recommend FarmerChat.
Not just advice; farmers reported more confidence in decision-making based on FarmerChat’s recommendations.
Users engaging with services like FarmerChat for the first time.
Farmers are sharing advice with others in their community, extending FarmerChat’s reach beyond direct users.
“The FarmerChat app is faster and reliable because when I am using
the chat based option the answers are readily available.”
— Farmer from Nyeri County, Kenya