Farmer.Chat: Shaping Modern Agriculture for Youth in Kenya

In Meru County, Kenya, at the vibrant heart of its agricultural community, Annred Gakii’s farm stands as a testament to innovation and resilience. At 29, this single mother has dramatically transformed her agricultural practices and economic outlook through the strategic use of advanced technology. By leveraging the capabilities of Farmer.Chat Kenya, an AI-powered digital assistant designed specifically for farmers, Annred has not only revolutionized her farm operations but has also become a source of inspiration and leadership within her community.

Annred’s venture into agriculture was born out of necessity—a young single mother returning to her parents’ home, determined to forge a sustainable future for her son and herself. Initially, her efforts were met with modest success, limited by traditional farming methods that did not yield enough to lift her family out of financial uncertainty. The turning point came when she discovered Farmer.Chat Kenya through a local agricultural training program. This innovative tool introduced her to a world of possibilities, including real-time agricultural advice and data-driven farming techniques.

One notable instance of the tool’s impact came when Annred faced an urgent crisis: her dairy cow became severely ill. Utilizing Farmer.Chat, she quickly accessed vital advice on how to handle the situation. “The cow was assessed and found to be fit for consumption and so I sold it off to the slaughterhouse in good time,” Annred recalls. The proceeds from this sale allowed her to purchase a new calf and sustain her dairy operations without financial loss.

Buoyed by this success, Annred expanded her agricultural endeavors. Initially focusing solely on millet, she diversified her crops to include maize, beans, bananas, sunflowers, and even ventured into poultry farming. Each step of the way, Farmer.Chat provided her with tailored advice that maximized her yields and minimized costs. The digital tool helped her understand the best planting practices and optimal harvest times, significantly boosting her farm’s productivity.

“The financial barriers that once seemed insurmountable are now a thing of the past. School fees are no longer a problem, and now, I even support my parents,” Annred shares with pride. This financial stability is a direct result of her embracing technological solutions in her farming practice, which have not only increased her yields but also enhanced the quality of life for her family.

Moreover, Annred’s success has elevated her status in the community, turning her into a local agricultural advisor. Her experience with Farmer.Chat has equipped her with the knowledge to assist her neighbors and fellow farmers, translating digital advice into practical, actionable farming strategies. This role has not only empowered her but also fostered a spirit of collaboration and mutual growth within her community.

Looking to the future, Annred is enthusiastic about further expanding her crops and exploring new agricultural technologies. She is especially keen on continuing to improve her advisory role, aiming to nurture a new generation of tech-savvy, young farmers in Meru County. “The potential to revolutionize farming with digital tools is immense, and I am just getting started,” she states confidently.

Annred Gakii’s story is a compelling example of how integrating technology into traditional farming practices can lead to remarkable outcomes. It underscores the critical role of innovative digital tools like our AI assistant, Farmer.Chat in empowering farmers to make informed decisions, increase productivity, and achieve sustainability. As we celebrate her achievements, we also recognize the broader implications for agricultural development—where technology and traditional knowledge meet, the possibilities for transforming lives and communities are boundless.

Tackling Methane Emissions in Dairy Farming: A Collaborative Effort for Sustainable Agriculture

Agriculture is a key driver of global food security, but it also significantly contributes to methane emissions, particularly from livestock. With the growing need to address climate change while enhancing agricultural productivity and reducing costs for farmers, a new initiative led by the University of California (UC Davis), college of Agricultural and Environmental Sciences, through its Department of Global Engagement, is making strides. This project, funded by the Global Methane Hub, is implemented over three years across 16 countries in Asia and Africa, including Thailand, Vietnam, Indonesia, and Ethiopia. It focuses on developing a Feed Ration Formulation (FRF) tool that balances cost, nutritional value, and availability of ingredients. This groundbreaking FRF tool integrates cutting-edge scientific models and data to optimize nutrient requirements for dairy cows. The tool is designed to reduce costs, improve milk yield, and cut methane emissions, ultimately contributing to more sustainable livestock farming.

At Digital Green, we are leading the effort to create a practical, user-friendly tool that connects researchers, extension workers, and farmers, allowing them to access optimized feed recommendations tailored to local conditions. This tool will empower farmers to make informed decisions about feed, reducing expenses while boosting productivity and aligning with global climate goals.

Field Piloting in Ethiopia

A significant milestone was reached in October 2024, when Digital Green, UC Davis, and Hawassa University conducted a field pilot of the Feed Ration Formulation tool in Ethiopia’s Kofele Woreda at Gurmicho and Wamagne Abosa Kebeles. Woreda and Kebele livestock experts participated in the pilot and provided very positive feedback on the tool’s usability and potential. These local experts highlighted the value of the tool in improving their extension services, noting its simplicity and its ability to provide feed recommendations that can enhance dairy productivity.

The primary purpose of the pilot was to conduct user research and gather a list of key improvements for the tool. These improvements will be added in the coming months as UC Davis finalizes the scientific model and other partners complete their respective feed libraries. Hawassa University and Haramaya University are specifically focused on building a comprehensive feed library with nutrient data for Ethiopia, which will be integral to the tool’s accuracy and utility in local contexts.

Expanding the Project’s Reach

In future phases, the project will expand beyond Ethiopia, with plans to roll out in India and other countries including Vietnam, Kenya, Uganda, Rwanda, and Bangladesh. This expansion will involve tailoring the tool to meet the specific needs of farmers in each country, with feed libraries and models adjusted to reflect local conditions and resources. The project will also work on integrating the tool into broader digital platforms to maximize its impact and accessibility.

Looking Ahead

As the project progresses into its next phase, the focus will be on enhancing the feed libraries, refining the tool’s features, and expanding its reach across multiple regions. In parallel, Digital Green is planning to integrate this tool with its Farmer.Chat platform, which would further enhance the tool’s accessibility to farmers. This initiative represents a significant step forward in sustainable agriculture by making cutting-edge science accessible to farmers, enabling them to reduce costs, improve productivity, and reduce their environmental impact.

This collaboration between Global Methane Hub, UC Davis, Digital Green, Hawassa University, and other partners marks a transformative effort toward a more sustainable and prosperous future for dairy farming.

Learnings from Project FRAME

Rural Women Rise: Stories of Resilience and Leadership in Ethiopia

On October 15th, as we mark the International Day of Rural Women, we celebrate the strength, resilience, and leadership of women in rural communities. In Ethiopia, where women often face limited access to education, financial services, and leadership roles, programs like Digital Green’s Self-Help Groups (SHGs) are changing lives. These SHGs are more than just savings and loans—they are lifelines that offer women the chance to build confidence, leadership skills, and strong support networks that ripple across entire communities.

Digital Green has organized over 300 SHGs, empowering more than 7,600 women in Ethiopia. These women have collectively saved 19 million birr, and with the support of 8.3 million birr in capital funding, they’ve accessed loans to grow businesses, support their families, and invest in their futures. But beyond the numbers, it’s the personal stories of women like Belaynesh, Netsanet, and Gabite that truly showcase the impact of these groups.

For Belaynesh Fichola, a 30-year-old mother of three, the Dararcho SHG gave her the chance to rebuild her life after her husband’s death left her struggling to provide for her family. She began by selling fruits, but her business transformed when she secured a 6,000 ETB loan from the SHG. With that, Belaynesh started selling maize and flour, eventually expanding her business enough to buy livestock and create lasting stability for her children. Today, her assets are worth over 43,000 ETB, and her role in the community has grown too—she now serves as vice president of her SHG and a leader in women’s affairs in her kebele.

Netsanet Legamo, a 28-year-old from Bursa, used her SHG loan to support her family during a tough time. Despite having a teaching diploma, Netsanet couldn’t find work. When her husband fell ill, she took out a 5,000 ETB loan from her SHG, bought sheep, and slowly built a small livestock business. Her growing income allowed her to support her husband’s medical expenses and education, and today, she’s the primary earner in her household. Netsanet’s SHG not only helped her gain financial independence but also provided her with emotional support, helping her through a challenging period in her life.

For Gabite Kiea, a mother of six from Gucho village, the Elto SHG was a lifeline. After her husband passed away, Gabite struggled to run her small coffee shop. A 3,000 ETB loan from her SHG enabled her to start a poultry business, and with hard work, her income grew steadily. Gabite’s SHG didn’t just provide financial support—it offered her practical help, from plowing her fields to giving her the confidence to take charge of her family’s future.

These are just a few examples of the thousands of women in Ethiopia whose lives have been transformed through SHGs. By giving women access to financial tools, leadership training, and community support, these groups are creating lasting change—women are not only improving their own lives but also strengthening their entire communities.

As we celebrate the International Day of Rural Women, we’re reminded that empowering women empowers whole communities. Programs like Digital Green’s SHGs offer a path to financial stability, leadership opportunities, and a brighter future. There’s still more work to be done, but with continued support, more women will have the chance to rise above challenges and create lasting change for themselves and their families.

Let’s continue to invest in the strength of rural women. Their resilience, leadership, and ambition deserve our support—not just today, but every day.

From Unemployment to Entrepreneurs: The Transformative Impact of a Youth-Led Enterprise in Ethiopia

In the vibrant region of Oromia, specifically in Jimma, a remarkable youth-led enterprise named Sabit, Medina, and Mubarak Youth-Led Enterprise (YLE) has emerged as a beacon of hope and change. This group of 30 determined young men and women came together in December 2022 as part of the ACAL-II Phase II project, which focuses on advancing conservation, agriculture, and livelihoods.

Before Digital Green and the Environment, Coffee Forest Forum (ECFF) stepped in through the ACAL Phase II project, the members of YLE faced unemployment and limited opportunities. Many had been helping their families with agricultural work in rural areas but lacked formal training in agriculture or nursery establishment.

With Digital Green’s intervention, YLE members received thorough face-to-face training on nursery establishment and management, youth group principles, by-law preparation, and entrepreneurship. This training gave them the theoretical and technical knowledge they needed to succeed. Additionally, the group received a significant operating capital of ETB 100,000.

The district administration generously provided 4 hectares of land for YLE’s nursery site. The group quickly seized this opportunity, producing various seedlings that not only generated revenue but also contributed to conserving the region’s biodiversity. Their current production includes 64,000 coffee seedlings, 4,500 avocado seedlings, 19,000 forest seedlings, 40 modern beehives, and 2.5 hectares of vegetables such as carrots, cabbage, onions, and potatoes.

Recently, YLE successfully harvested their vegetable crops, yielding 10 quintals of cabbage, 9 quintals of carrots, and 5 quintals of onions. These products were promptly delivered to the market, resulting in profitable returns for the group. Additionally, they ventured into honey production, reaping 350 kilograms of pure honey during one harvesting season. They sold 150 kilograms of honey in the local market, generating a total income of ETB 65,500. Combining the revenue from vegetable sales and honey production, YLE achieved an impressive total income of ETB 230,000 for the season.

These changes have been transformative for the YLE members. They have not only gained economic stability but also a renewed sense of purpose and hope. Sabit Seman, one of the group leaders, highlights the transformative power of Digital Green’s intervention, emphasizing how it has empowered the YLE members to become dynamic, visionary individuals ready for change.

The impact of the YLE’s success has not gone unnoticed. Abduselam Zakir, an expert from the district agriculture office, has been providing them with technical support for the past year. He commends the YLE as a shining example among similar groups in the district, praising their enthusiasm and readiness to contribute to the local economy.

Abdo Aba Mecha, the head of Gomma district administration, shares in the optimism surrounding the YLE. During his recent field visit with the Digital Green team, he highlighted the YLE as an exemplary group for the youth in Gomma Woreda, recognizing their potential to become future investors and valuable contributors to the country’s economy.

Looking to the future, the YLE envisions further progress and expansion. With 65,000 coffee seedlings maturing on their site, they anticipate selling each seedling for ETB 10, totaling a projected revenue of ETB 650,000. Moreover, they plan to diversify their production by venturing into animal fattening, beekeeping, and wintertime wheat irrigation. These endeavors hold the promise of acquiring even greater revenue and transforming their lives for the better.

The story of Sabit, Medina, and Mubarak Youth-Led Enterprise serves as an inspiring testament to the transformative power of youth empowerment and sustainable agriculture. With the support of Digital Green, these young individuals have overcome adversity and are now shaping a brighter future for themselves and their community in Oromia’s Jimma region.

Celebrating the Strength of Cooperatives: The Transformation of Gonde Cooperative in Ethiopia

As we celebrate International Cooperative Day (July 1st), we’re reminded of the essential role cooperatives play in fostering sustainable development, ensuring food security, and empowering communities. Cooperatives help farmers pool resources, share crucial farming knowledge, and access broader markets, which drives economic growth and improves their lives.

At Digital Green, we work with many types of cooperatives, including the Gonde cooperative in Ethiopia. Located in Assela, Oromia, the Gonde Cooperative plays a dual role: purchasing grains directly from farmers at fair prices and supplying them with fertilizers and other inputs at competitive rates. This setup not only supports the farmers’ production efforts but also stabilizes their finances.

Before our intervention, the Gonde Cooperative was struggling. They faced challenges such as outdated member information, financial difficulties, and governance issues. A 2021 audit even marked the cooperative as bankrupt, with a deficit of 25,595.06 Birr. Recognizing the potential impact of revitalizing this cooperative, we stepped in with substantial support. Abdella Rabo, the Finance Head of Gonde Cooperation, highlighted the impact, saying: “The support we received from Digital Green, including materials, training, and financial assistance has helped us rebuild our cooperation and embrace technology.”

With an injection of 1 million birr from Digital Green, the cooperative diversified into grain trading and began supplying agrochemicals and other consumable goods. We funded essential positions like a cooperative manager and a storekeeper and supported the cooperative with new technology like a laptop and printer to streamline their operations. Moreover, extensive training in cooperative management and financial literacy was provided to both the board members and staff.

The turnaround has been remarkable. The cooperative has updated its member profiles, attracting 381 new members and an additional 38,100 Birr in capital. Financially, it’s now thriving with a recorded net profit of 110,686 Birr and has secured an additional 800,000 Birr loan. Governance has also seen significant improvements, with the election of new board members, including women, which has enhanced operational efficiency.

Looking ahead, we see the cooperative model as a beacon of hope and resilience and we plan to assist existing Women Self-Help Groups transition into formal cooperatives. This change will provide these groups with government recognition, access to more resources, and increased support for their farmer members. 

On this International Day of Cooperatives, we applaud the achievements of the Gonde Cooperative and all similar entities playing a vital role in agricultural development. We remain committed to nurturing cooperatives, equipping them with the necessary resources and training to empower farmers and strengthen communities. Let’s continue to support and celebrate the invaluable contributions of cooperatives toward a sustainable and prosperous future.

Embracing AI: A Leap Towards Enhanced Productivity and Skill Development at Digital Green

At Digital Green, we believe in the power of generative Artificial Intelligence (AI) for agricultural extension to transform the lives of the farmers we work with. Now, we are harnessing that same transformative power of AI to reshape our work dynamics and enhance productivity. By integrating AI into daily tasks, key deliverables, and organizational systems, we aim to boost individual and organizational performance, helping us be more competitive and innovative. Additionally, incorporating AI into staff learning programs can improve job satisfaction and retention, though we recognize that it is essential to collectively manage risks such as legal liabilities and data protection to safeguard the organization.

Our recent all-staff survey provides an insightful glimpse into how our team is integrating AI into their daily tasks and the broad enthusiasm for further AI-related upskilling. To better outline and understand the role and impacts of GenAI in our workplace, we’ve established an AI Upskilling Working Group, a diverse staff-led task force that seeks to: 1) assess and track AI adoption and opportunities internally; 2) provide accessible AI education sessions and resources to all staff; and 3) promote the responsible use of AI tools in our workplace.

How We Gathered Insights

Digital Green conducted a comprehensive survey targeting all staff members across various departments to understand the integration and impact of AI within our operations. The survey was designed to gather both quantitative and qualitative data, offering insights into how often AI tools are utilized, the types of tasks they are employed for, and staff perceptions regarding the benefits and challenges associated with these tools. It consisted of multiple-choice questions to quantify usage and satisfaction levels, as well as open-ended questions to capture detailed comments and suggestions. 

The survey was distributed through our internal communication platforms, ensuring easy access and a high participation rate of 70%, which further enhanced the reliability of our findings. This methodological approach allowed us to not only measure the current state of AI adoption but also to identify specific areas where additional support and training are needed. 

High AI Utilization and Optimistic Outlook

Results showed that 77% of our respondents already incorporate AI tools into their roles, reflecting a high rate of AI utilization across the organization.  Adoption is matched by a strong belief in the positive impact of AI on work productivity, with 63% of respondents acknowledging enhanced work performance due to AI tools. 

AI tools have become integral in various tasks such as document drafting, brainstorming, and research, with significant usage noted in technical tasks like data analysis and forecasting. These tools not only streamline processes but also foster a culture of innovation and continuous learning.

While the adoption rates are high, our survey also highlighted some areas of concern. Over half of the respondents expressed a lack of understanding about the risks associated with using AI tools, indicating a need for comprehensive training and guidelines. There is also a concern among 23% of the respondents about keeping pace with rapid AI integration, which could lead to disparities in skill levels and job security.

To address these concerns, Digital Green is committed to providing equitable access to AI technologies and upskilling opportunities. Our AI Upskilling Working Group is at the forefront of this initiative, promoting responsible and safe use of AI, organizing AI Bot Camps (our internal AI training initiative) and other learning series to ensure that all staff, regardless of their geographical location or initial skill level, can benefit from AI advancements.

Looking Ahead

Digital Green plans to sustain its focus on responsibly integrating AI into our operations. This will involve continuous upskilling, measurement of learning impacts, and the development of policies that ensure safe and effective AI use in all of our workstreams that prioritize data privacy and security for ourselves and everyone we work with. By fostering an environment that encourages peer-to-peer knowledge-sharing and skill development, we aim to bridge the existing skill gaps and propel our team towards higher levels of innovation and efficiency.

Although our journey is just beginning, we are on a path to transforming our workplace into a more dynamic and inclusive environment. By embracing AI, we are not just enhancing our current capabilities but are also setting the stage for future innovations that align with our mission of boosting the effectiveness of agricultural extension and helping farmers increase their productivity and incomes.

Embracing Climate-Smart Farming in Ethiopia

Digital Green has been working to improve farming advice through videos, focusing on climate-smart agriculture (CSA) in Gumer woreda, Ethiopia. This pilot project aims to educate farmers about climate change and how to adapt their farming practices to mitigate its effects.

We produced two videos demonstrating climate-smart practices, such as making vermicompost and using cow urine as fertilizer. These videos have reached many farmers and significantly increased awareness about climate change and how to combat it in farming.

Ashiket Siraj, a farmer from Abeke Kebele, is a great example of the impact of this project. Before watching the videos, she knew little about climate change or the benefits of using compost. The training changed that. She said, “The videos opened my eyes to the effects of climate change and showed me practical steps I could take on my own farm.”

Inspired by what she learned, Ashiket decided to start making her own vermicompost. Even though the demand for worms has driven up prices, she invested 3 kg of worms for 2100 ETB to get started. She carefully followed the instructions from the videos, setting up a composting area and mixing the right materials.

Ashiket used to put cow manure directly on her fields, not realizing it could contribute to climate change. Now, she includes it in her compost, reducing harmful emissions: “I’m doing my part to fight climate change with my composting,” she said. Her efforts are improving her soil and increasing her farm’s productivity. She’s excited about the organic food she’s growing for her family and the potential to sell excess vermicompost and worms for extra income. “I plan to expand my composting,” she shared, “It’s good for my farm, my family, and the planet.”

Ashiket’s commitment to climate-smart practices has also inspired others in her community. As more farmers see the benefits of her approach, they’re starting to adopt similar methods. This collective shift towards sustainable farming is helping the entire community become more resilient against the challenges posed by climate change. It’s a powerful example of how knowledge sharing can lead to widespread change, with farmers supporting each other in adopting practices that benefit both the environment and their livelihoods.

The success of the CSA pilot in Gumer woreda, highlighted by stories like Ashiket’s, underscores the potential of video-based learning in transforming agriculture. Digital Green’s initiative is not just about introducing new farming techniques; it’s about empowering farmers with the knowledge and tools they need to make informed decisions. This approach is paving the way for a more sustainable and productive future for farmers in Ethiopia and beyond, showcasing the tangible impacts of integrating technology with traditional farming wisdom.

Climate-smart practices become more accessible for farmers through Farmer.CHAT, a Generative AI assistant from Digital Green and Gooey.AI

NEW YORK, NY – Digital Green has announced a new product that aims to enhance the development of farmer-driven content, research outputs, and policy guidance at scale. This service was developed by generative AI startup Gooey.AI and partnerships with the Governments of India and Ethiopia, FAO, Microsoft, and Apurva.ai.

Famer.CHAT is a locally responsive farmer advisory service designed to facilitate real-time communication between governments and farmers on the frontlines of climate change and water security issues.

By developing content based on call center logs, transcribed training videos and farmer feedback in local languages, this service provides critical two-way exchange that can benefit both parties.

“The best source of information for farmers is other farmers,” said Rikin Gandhi, CEO of Digital Green. “Leveraging generative AI technology alongside our years of experience in creating accessible agricultural advisory content for millions of small-scale farmers across India, Ethiopia, Kenya—and beyond—has the potential to be life changing for the productivity of not just millions of farmers, but hundreds of millions.”

Over its 15-year history working with national governments around the world, Digital Green has facilitated access to trusted agricultural advisory services that have benefited over four million farmers worldwide.

“We believe that by empowering farmers with more knowledge about climate-smart practices we can help them increase their incomes while also building resilience to climate change,” added Rikin. “Our mission is not only about providing better access to tailored information for productivity, but also helping people adapt quickly as climate and market conditions change rapidly.”

“AI has the potential to aid the productivity of everyone,” says Gooey.AI Co-founder Dev Aggarwal. “In Farmer.CHAT, we’ve combined technologies like GPT and vector databases from Microsoft Azure OpenAI, speech recognition from Bhashini.in and the ease of use of Google Docs to create a simple WhatsApp conversational bot. Now any government extension agent or farmer can type or talk in their own language and get clear answers with links to relevant Digital Green videos.”

Transforming Lives Through Self-Help Groups: A Farmer’s Journey to Economic Prosperity

Alimaze Zawuge lives in a small village in Ethiopia. As a wife, mother of five, and farmer, her goal was simple: improve her family’s living conditions. However, her small farm size limited her ability to grow various crops or earn enough income from farming alone.

In June 2023, Alimaze’s situation began to improve when she joined the Muruta Self-Help Group (SHG), an initiative supported by Digital Green and the local government. This group was designed to help community members like Alimaze by providing them with financial and educational support.

By August 2023, Alimaze had saved enough money through the group to secure a loan to start a small business buying and selling spices, which allowed her to earn extra money in addition to what she made from farming. Her husband, Markose, supported her by helping with the business and caring for their home while she worked.

This new source of income has been significant for Alimaze’s family. It has increased her weekly income to 120 ETB and has opened up new possibilities. Alimaze now hopes to provide her children with a better education, including the opportunity to attend tertiary school.

The success of Alimaze and her family is a testament to the impact of community-based initiatives like SHGs. By providing access to financial resources and fostering a supportive community environment, Digital Green and the local government have helped Alimaze and others in her village to improve their livelihoods.

Alimaze’s story highlights the importance of supporting rural communities through education and economic opportunities. It shows how, with the right support, individuals can overcome challenges and achieve their goals, leading to stronger, more resilient communities.