Becoming Super-Trainers!

 

What do you get when you put 14 of your best trainers, old and new, together in a room? A lot of energy and a truckload of ideas on making the training more fun and participatory!

That’s what we got when we got together for a Training of Trainers in Hyderabad earlier this month.

 

Participants at the Digital Green Training of Trainers

 

 

At Digital Green, we have been striving very hard to make the trainings that we give to our partner organizations and grassroots workers even more effective. For this purpose, 14 trainers from across our state teams in India came together to improve their participatory facilitation skills and methods. Some of those trainers have experience of several years, while others were fairly new to the world of training. However, the training program ensured that it challenged each one of them and encouraged their creative selves to emerge.

 

 

Participants in group discussions

 

 

The training focused primarily on refining our conceptual understanding of participation deconstructing power relations within training groups, especially in the context that we work in. We are often so involved in our day-to-day work that we forget the bigger picture the larger change in the world that we are aiming to bring. These discussions helped us place our work and ourselves in the overall development work.

 

 

Participants sharing a poster with new ideas

 

 

This was followed by focusing on the core skills that a good facilitator should have. We also did a little bit of soul-baring as trainers. We reflected and thought about instances where we haven’t been able to do our best. Some talked about getting impatient with participants, others talked about showing bias towards a particular participant, or reaching the training unprepared. It helped us realize that all of us make mistakes and that there is always scope to improve, and that it is important to inculcate self-awareness than remaining complacent about one’s ability as a good trainer.

 

The next day challenged the trainers even more – when they did a Participatory Rural Appraisal in a village that none of them had worked in before. Facilitating a group in an uncontrolled environment, where several power dynamics became very obvious, including caste and gender, proved to be a really helpful exercise.

 

 

Village mapping exercise, which was part of the Participatory Rural Appraisal methodology taught to the trainers

 

 

Learning from this field experience also helped trainers to challenge themselves even further. Each participant designed an existing training session in a creative manner and demonstrated to the rest of the group.

 

Several of the sessions gave a completely new direction to how we approach training and learning of our participants. Most of the trainers left inspired to make our trainings more participatory, more engaging and more inspiring for the people they work with. We might never become the perfect trainer that we want to become, but we can surely become super-trainers!

Institutionalizing our approach among JEEViKA staff

 

As we celebrate three years of some very challenging and fulfilling work in Bihar, we thought it was time to start exploring ways to strengthen our partnership with our partner, Bihar Rural Livelihood Promotion Society (BRLPS) locally known as JEEViKA by increasing the involvement of JEEViKA’s staff in implementation of our model of behavioral change communication.

 

For this purpose on the 13th of July 2015, we organized an orientation programme for the District Communication Managers of 26 districts that we work in, on our approach, current status of project and goals ahead. This was in line with the project goals envisaged by Digital Green and JEEViKA, which seeks to ensure greater involvement of JEEViKA staff and to have an in-house team to improve the quality of videos, make them more interesting and attract more viewers, creating better possibilities for adoptions.

JEEViKA's Communication team at the orientation programme

 

 

At present, Livelihood Managers of JEEViKA support DG’s intervention as anchors for their respective districts. They play a crucial role – approving the storyboards and videos after looking into content and processes since most of the videos in Bihar have been about agricultural practices. However, Livelihood Managers have limited knowledge about the quality of videos.

 

We started the day-long orientation by explaining the DG approach and the evolution of our partnership with JEEViKA in Bihar. We then shared the current status of videos produced, dissemination among community members and adoptions along with the goals to be achieved by end of 2015.

 

The Communication Managers of JEEViKA also shared their current roles and responsibilities with our team, which followed an interesting dialogue about the possibilities they saw of contributing towards the DG and JEEViKA partnership model.

 

During the course of the orientation, we screened four videos on different aspects such as Digital Green’s story and approach, equipment handling (Pico Seekho) and agricultural practices during the meeting. The participants appreciated the videos and were very surprised to learn that the videos on agricultural practices were shot by a video production team comprising of Village Resource Persons (members of the community trained by DG as additional resources for an agricultural extension using our model). Most of the participants had earlier had the impression that the DG team shoots all the videos. This meeting provided us with an opportunity to dispel myths like this and reinforce the principle of community participation which is central to our model.

 

Towards the close of day, the participants were quite involved in the discussions and shared their observations and feedback to improve the videos. The communication team of JEEViKA assured their support to DG’s community-led video production process on various aspects such as quality improvement during storyboard preparation, selecting a better sequence of shots, angles and frames. They have also suggested possibilities to include voice over and annotation and text slides and selection of good actors to dramatize and make the videos more interesting. The participants also expressed their eagerness to visit the field to observe live dissemination so that they can help mediators improve their communication and facilitation skills. By the end of the orientation programme, JEEViKA’s communication staff were also keen to record and showcase the progress made by the use of the DG approach in their work.

 

Observing the interest and enthusiasm among the participants we may assume safely that the coming years are going to see a new facet of our partnership that will give a huge boost to community participation and engagement within our projects in Bihar.

Understanding technology beyond broadband internet

Text by Ajinkya Deshmukh, Program Manager, Digital Green

Photos by Avinash Wandile, MSSRF

If you are reading this, chances are that when you want to watch a video, you just head over to YouTube, search for what you want, and enjoy on-demand video. For most of the developed world, this holds true. And for the longest time, creators of video streaming services like YouTube operated with the assumption that consumers of video content obviously have access to a zippy internet connection.

That assumption is starting to change.

Digital Green’s work across thousands of villages in rural India and Ethiopia has shown that there is a sizable demand for educating and entertaining videos in areas with little to no internet access. Over the last couple of years, hundreds of thousands of women and men in remote areas have watched, learned and benefited from videos about agriculture, livestock, health and nutrition.

To learn more about such a large untapped demographic, YouTube’s Emerging Markets Team from San Francisco visited Digital Green last week and saw how we bridge the online-offline divide to get videos through to rural communities. The team was interested in the sociological as well as technical issues related to video production and distribution in offline areas. Instead of sitting in a conference room all day, we took them to the field!

Video dissemination being observed by the visitors

The three-member team from YouTube visited our work in Wardha district of Maharashtra, where our partner MS Swaminathan Research Foundation (MSSRF), implements the Digital Green approach in 60 villages. Bearing the punishing Deccan heat in Kelapur village, the team met with the MSSRF staff, the video production team, the video disseminators, and community members who saw videos and adopted the practices promoted in them. But perhaps more importantly, they got the chance to understand how the Internet was understood by those who had little access to it.

Talking about how technology changed their lives, Aruna Waghmare, a video disseminator, said, When our kid’s exam results are declared, the state government sends a hard copy of the results to each school, and that takes eight days to reach our village by post. But now, the kids know the result within hours by going online. We saw this change in the last five years.

Aruna Waghmare being interviewed by the YouTube team

Pratibha Kapse, a video producer, added the profound insight, Technology isn’t good or bad, but depends on how it is used. While cell phones have made it incredibly easy to contact people in times of emergency, the village youth also consume indecent material and pornography using the same technology.

Pratibha Kapse at the interaction with the YouTube team

Not the kinds to just answer questions, the women from the community also quizzed the YouTube team on what their notions of internet and technology were. When the team shared their idea of the internet as the largest repository of human knowledge that can be used to find like-minded people around the world, the women got thinking about how the internet can benefit their lives.

Reflecting on her expectations from technology in the coming decade, video producer Sandhya Khapre said, We know very little about the internet, but are learning from our kids who seem to pick things up. But access and affordability should improve greatly in the coming years. A child from a poor family who attends local-language school should be able to use the internet to even out the advantage a child who goes to English-medium school has.

Picking up on this point, some others in the community rejected technology as a silver bullet, and testified to the need of human mediation and quality teachers in education and learning. This insight surprisingly matches with what Digital Green board member Kentaro Toyama argues in his new book The Geek Heresy! I was thoroughly impressed!

We wound down the trip by visiting fields where women had adopted Farmyard Manure, a practice showcased in the videos shown to the communities. The team headed back to Wardha with a finer, more nuanced understanding of how technology was used and perceived in this small village in the middle of the Indian peninsula. Pleasantly enough, there were neither internet utopians nor technological Luddites here!

The team visits the farm yard manure pit

The World is Flat

Thomas L. Friedman believes that technology is one of the reasons for flattening of the World, allowing the flow of communication and information from one part of the world to the rest. I witnessed this for myself during my visits to Khagaria district in Bihar.

In Bihar, we are working in partnership with Bihar Rural Livelihood Promotion Society (BRLPS) in a total of 18 districts , integrating our video-enabled approach of knowledge building and awareness creation among the rural communities in self-help groups on themes like livelihood, health and nutrition using the platform created by BRLPS functionaries.Through community-sourced videos, villagers in these districts learn and adopt new methods like system of rice intensification (SRI) and system of wheat intensification (SWI), seed treatment, poultry, dairy, nutrition garden etc. practiced in other villages or adjoining districts like Nalanda, Purnea, and Gaya. These videos are hugely popular and accepted by the community members as these are in the local dialect, feature local members as actors, showcase local practices and are produced and screened by a team comprising community members trained on video production and dissemination.

I was particularly happy to see the response of the villagers of Bhutauli Malpa village. They were very excited to take us to their field and show the practices that they have adopted after watching the videos. I met Anamika Devi, who has watched videos on seed treatment for different vegetables, including okra (ladies’ fingers). She says that, I like to watch the videos shown by Rita Didi. I get to learn new practices from the videos. She has also adopted the practices of SRI and SWI shown in the videos.

Brajkishore Prasad, master resource person who observes the way video screenings are facilitated by village resource persons (VRPs) and verifies that the farmers have adopted the practices featured as reported by the VRPs says, Didis (women self-help group members) who watch the videos now want the shoot to take place in their fields so that they can feature as actors in the videos.

Satibhama Devi, Usha Devi, Nirmala Devi and Bina Devi have fields close to each other. They watch the videos together, share their opinions and adopt the practices. Nirmala Devi says that, When we watch a video, it remains in our mind for a long time, especially since we watch it together.

It is interesting to know that these community members relate closely with the actors/facilitators in the video. They easily grasp the new techniques shown in the videos. We have also observed while interacting with the VRPs that they are pretty confident in transferring the knowledge and technology to the community members through videos.

Technology is playing a vital role in boosting the extension services, maximizing their reach and motivating the farmers to adopt new practices. These videos also present opportunities for the community members to explore and showcase their talent and creativity in directing, acting in and screening the videos, which leads to increased respect within their local community. The community members tell me, watching the videos involve two sensory organs, eyes and ears, and therefore the retention of messages is more among them than those who are informed of new techniques orally as in the traditional extension method.

The pocket-sized pico projector which beams the short videos is quietly flattening the world, one video at a time.

Photographs of some of the community members I interacted with in Khagaria district, Bihar

Skilling new teams and building new partnerships

Text and photos contributed by Ajinkya Deshmukh, Program Manager

 

The National Rural Livelihoods Mission (NRLM) is an ambitious flagship programme of the Government of India both in terms of its scale and intent. It aims to reduce poverty and increase gainful employment across millions of rural households in India within this decade. A critical piece in the success of an operation of this scale has been human resources. The NRLM has laid strong emphasis on building local capacities of actors to help them implement the programme. Since 2011, digitalGREEN has played a small, yet significant role in skilling various stakeholders such as community members, partner staff in this process.

Case in point: Just last week, I was in Jaipur to help kick-off our partnership with the Rajasthan Grameen Aajeevika Vikas Parishad (RGAVP) the Rajasthan state rural livelihood mission. It was remarkable to see how various state agencies such as RGAVP and erstwhile Andhra Pradesh’s Society for Elimination of Rural Poverty (SERP) came together to orchestrate NRLM’s mandate. One of the biggest challenges in knowledge-based interventions, such as the promotion of sustainable agricultural practices, is the sheer number of potential audiences.

While SERP helped by sending in its seasoned Community Resource Persons (CRPs) to train local CRPs in Rajasthan, Digital Green conducted a five-day skill development training workshop in video documentation and editing for the field-level CRPs from the districts of Banswara and Tonk. To make the most of this visit, RGAVP graciously hosted a Himachal Pradesh team from the MKSP agency CORD.

By day three of the training workshop, equipped with the skills to script and shoot videos, the CRPs visited a village in Tonk where they shot two videos – one on the making of the natural fertilizer ghanajeevamrit, and another on the construction of a compost pit for organic manure. Pleasantly, we had peacocks for company while shooting these videos!

With an initial plan to reach 40 villages across the two districts through these videos, we wrapped up the training workshop with high hopes for this new partnership. Over the course of the next year, RGAVP and digitalGREEN will use the audio-visual medium to enhance the skills of CRPs and women from self-help group on topics of agriculture, livestock, and alternate means of livelihoods.

Facilitating better communication with frontline workers via IVR system

Contributed by Tanmay Goel, Assistant Software Engineer, Digital Green

Village resource persons (VRPs) are the key actors in Digital Green’s video-enabled learning approach that focuses on providing farmers the right information at the right time. At Digital Green, we constantly strive to provide these frontline workers effective, timely and supportive supervision.

Nilu-small.png

A big opportunity that we could recently tap in to involved the reach of mobile phones in rural India. We observed that most VRPs had at least one mobile phone in the family, if not a personal one. Also, given the geographical expanse that each of our Program Managers have to increasingly manage, we felt that an Interactive Voice Response (IVR) system could be used to pass messages between the Program Managers of Digital Green and VRPs. The advantage of the system was that extension workers could receive important messages directly from the Managers, like schedule of block meetings etc., rather than through the organisational hierarchy. The system also made it possible for VRPs to share crucial information or any issues back with the Managers at no extra cost.

We collaborated with Awaaz.De to conduct a pilot in Samastipur and Nalanda districts of Bihar from November 2014 – February 2015 and 69 VRPs were registered on the system. Messages about upcoming meetings and currently-relevant seasonal videos were broadcasted to all VRPs in a block. We also ran a contest to encourage listeners to interact more with the system.

A few statistics from the pilot:

  • 58 VRPs listened to at least one of the messages.
  • On 89% of calls, listeners heard the entire message.
  • A total of 87 messages were recorded on the system by VRPs and responded to by our Program Managers.
  • 50 of these were valid.
  • 26 out of 58 listeners attempted to leave a message.
  • 34% listeners left at least one message that was not blank and contained a message other than hello.

One of the most fascinating outcomes of the pilot was the sheer number and variety of messages left by VRPs on the system. When VRPs became familiar with the system, they started using it to get their messages across to the program managers. Their messages included requests for relevant videos, invitations to shoot good adoptions and reports on adoption and screening progress in their villages. Some messages were really amusing; One VRP said, I want to see Satyamev Jayate episode on pico projector and another said, Happy new year to all! In this new year, when will have our first meeting. In fact, managers felt that a wider variety of issues were voiced via IVRS than in other public fora where CRPs were reluctant to stand out.

We observed that the IVR system was not very easy for VRPs to use. Some IVR prompts referred to Beep sound and Hash key that VRPs encountered for the very first time, and due to this recording messages was difficult and unintuitive. Yet, we were surprised by VRPs effort to learn the systems usage and, with a little bit of training, they used it avidly and actively.

Ultimately, the project was a great learning experience. We enjoyed listening to VRPs voices sitting in our office, and our Program Managers felt that IVR system reduced delay in resolution of issues and facilitated communication (group and one-on-one). In future, we will be designing structure research projects to measure the impact of such a system.

Images from the field – Bihar

Photostream of images from a review meeting attended by village resource persons, master resource persons, JEEViKA and Digital Green staff and scenes from a community video screening session clicked by Sasmita Nayak, Assistant Program Manager, Digital Green

Between work and witnessing the world

Contributed by Ajinkya Deshmukh, Program Manager

As I sat at my desk in the Delhi office after 21 days, submitting my trip reports and filing my monthly timesheet, I noticed I hadn’t taken a single leave in the month of March, and yet, I was barely in office. I looked at my travel calendar and realised I’d criss-crossed the country for work. From a district in the central Indian Vidharbha region to a small seaside town along the Konkan coast in western India, finally ending with an organisational retreat in the eastern state of Bihar. These were places that dont feature in the everyday imagination of urban India and travelling to them is its own reward.

Kelwa is one such place. Barely three hours north of Mumbai, the sleepy town is at once charming and forgotten. A fortnight ago, I was there with two other colleagues to kick off Digital Greens work with the Maharashtra State Rural Livelihoods Mission (aka Umed). We were to begin working in the districts of Thane, Palghar and Nandurbar. The project would focus on video documenting and disseminating best practices around cotton, soyabean, goatery, and non-farm livelihoods activities in 114 villages in the target districts.

We arrived in the dead of the night, trying to locate our beachside hotel by listening for the sea. As dawn broke, we saw the breathtaking beach only a 100 metres from our hotel.

Over the next week, between long meetings and video production training sessions, we made time to swim in the sea, ride horse-drawn tongas, eat delicately cooked Bombay Duck, and meet some great people (like this brother-sister duo collecting crabs for dinner from under rocks at low tide)!

The programme launch meeting with representatives from all three districts and the video production training were a resounding success. At the end of the week, we were able to map the future course of action for our work in western Maharashtra, and also produce two videos in Marathi on seed selection and the preparation of beejamrut (an organic concoction used to treat seeds before sowing).

Ajinkya taking a session at the training of new partner staff.

What had seemed like just another work trip had offered up so much more! The opportunity to travel had cast new light, literally and figuratively, on the everyday churn of events. I left Kelwa feeling refreshed and rewarded, despite a most hectic work schedule eagerly looking forward to the next time work brought me here.

Despatch from the field – Experiences from Gopalganj and West Champaran, Bihar, India

Contributed by Rishiraj Shukla, Assistant Program Manager, Digital Green

Digital Green and JEEViKA or government-led Bihar Rural Livelihoods Project have been partners for the last three years, using an ICT-enabled collective learning approach to promote best practices among rural community groups . I recently joined the Digital Green team and have been witness to the scale and depth of the partnership, specifically in two districts,Gopalganj and West Champaran.

At times we often come across people who are willing to learn and adapt to new things without any training or knowhow. These videos on system of rice intensification have made my work easier, I learnt so much from them. Now I am confident that I can deliver the same on the field, says Mr. Abhishek K. Singh who happens to be the JEEViKA livelihood specialist of Narkatiyaganj block of West Champaran. Initially he had no clue about this method of rice farming and hence, was worried about how to implement the practice in the field. Watching the videos helped him in understanding the practice and appreciate its benefits. Abhishek then guided village resource persons on effectively screening the videos in their respective villages, educating the farmers about the practice and how it could increase their yield.

A review meeting at Kuchaikote, one of the blocks in Gopalganj district, could serve as an apt illustration of the relationship between Digital Green and JEEViKA. Things cannot be taken for granted; we will have to work hard, if we want results, said Rajnish Kumar, Livelihood Specialist, JEEViKA, taking the lead during the whole review meeting, motivating the village-level functionaries to go the extra mile in producing quality videos and screening them effectively.Rajnish also shared some great ideas about the videos that can be produced in the region. He was quite excited about the fact that the video production team would be based in the district, which meant that the community would get to see videos in the local language, Bhojpuri, helping them connect better and adopt the agriculture practices shown in those videos.

Contrary to stereotypical notions of tardy government systems, my observation of field-level JEEViKA operations have been largely inspiring. We had requested the district project manager of Gopalganj to procure a video camera for the district so that a video production team could be set up. Within the span of a month, a video camera was purchased and 10,000 copies of merged formats for dissemination and adoption were printed and delivered to the respective blocks. The district project manager at Gopalganj is extremely active and has also helped his counterpart in Nalanda district in procuring a video camera for his district. Our experience with the district project manager at West Champaran has been similar; he has been extremely helpful and responsive to process improvements.

Digital Green, through its ICT-enabled approach, not only strengthens its partners capacity to develop and deliver services in the field of agriculture, but also enables farmers to effectively engage with the government, setting in motion powerful mechanisms for their participation and their engagement. A partnership is based on a common consensus and each partner can work and function smoothly only if they get adequate support from each other. The Digital Green – JEEViKA is an example of a healthy partnership which continues to evolve.

I found the JEEViKA staff at the district level as well as at the block level very approachable. They acknowledge the role of Digital Green in helping them mobilize and build the capacity of village resource persons to deliver information effectively.

To the lay reader, some of these details might seem mundane and simple but these traits and aspects make a huge difference, while working in partnership to roll out community-centric interventions.There is no shortcut if we want our farmers especially small scale farmers to adopt the best practices in agriculture for improved and sustainable livelihoods and for better agricultural output. There is much scope for improvement of such partnership. There is a constant and consistent need for proper monitoring and evaluation and to realize the goals we have set for ourselves, we will have to be accountable to each other, and most importantly to the farmers and the rural communities for whom we work.

digitalGREEN team retreats – a quick look back

Our team in Karnataka surprised us all by screening this short video that captured the team retreats of the past through bits of videos and photos they had collected over the years from various colleagues.

 

The video helped put things in perspective as we were just starting our 6th Annual Team Retreat with over 70 staff.

 

The video starts with the first digitalGREEN (DG) video ever made in 2006 capturing our work on the ground to some snapshots of the first annual staff retreat in 2009 – then called “Bootcamp” which was held in Odisha.

 

Watch this video for a quick peek into our team retreats since the very beginning…